Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into The most influential vogue properties in the world. Its international good results was not built via conventional advertising and marketing or mainstream developments, but through a Daring philosophy: problem the norm, split conventions, and Allow originality speak louder than popularity. This unconventional solution turned the inspiration for CDG’s throughout the world expansion.
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CDG received international consideration by presenting clothing that rejected common Tips of natural beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde concepts captured the fascination of worldwide style editors and potential buyers early while in the nineteen eighties.
This international visibility strengthened the CDG Hoodie title and captivated loyal consumers from just about every corner of the world.
The 1995 "Rest" assortment consisted of striped pajamas "bearing prints of identification figures and marks of military boot prints".[30] Contemporaneous media coverage juxtaposed photos of the gathering with illustrations or photos taken at Auschwitz focus camp, and the controversy obtained Worldwide protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was begun in Tokyo by Rei Kawakubo in 1969 and founded as a company in 1973. The manufacturer's identify was encouraged by Françoise Hardy's 1962 song "Tous les garçons et les filles", specially from the road "Comme les garçons et les filles de mon âge" ("such as girls and boys my age").
The 2006 autumn/winter selection addressed the strategy on the persona,[15] the other ways to present one's self to the planet. Fusing tailored menswear with feminine components such as corsets and flower printed costume fabrics, Persona was A different assortment that mixed the feminine Using the masculine.
CDG built a robust distribution process by putting its goods in top luxurious stores like Dover Avenue Current market, SSENSE, Farfetch, Barneys, and Worldwide boutiques. This gave the manufacturer use of elite consumers globally while preserving its inventive integrity.
In 2017, the business launched a whole new fragrance, Concrete, and marked its launch while in the US having a meal curated with the artist and chef, Laila Gohar.
Every retail outlet was developed as an inventive Area, boosting CDG Hoodie's track record for innovation and presenting consumers an immersive retail working experience.
With all the increase of online shopping, CDG expanded its achieve Comme Des Garcons by presenting collections via Formal and partnered e-commerce platforms. Social media and style communities aided distribute the brand’s identity, generating parts similar to the Participate in Heart tees and Converse sneakers viral around the globe.
The CDG x Converse Chuck Taylor became Just about the most identified sneaker collaborations on the globe, aiding CDG get to world wide mainstream visibility while staying accurate to its edgy creativeness.
Comme des Garçons’ runway displays in Paris are famous. Kawakubo’s theatrical displays, generally extra like artwork installations than manner reveals gained all over the world media protection, reinforcing the model's name for groundbreaking creative imagination.
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The corporate also generates a line of agendered fragrances, nearly all of which can be unconventional on the planet of perfume and aligned with the kinds of its garments.[six]